LIN 3 16 Discuss the changes HH should make to its organisational structure to allow for future business growth. Level Knowledge 2 marks Application 2 marks Evaluation 6 marks 2 2 marks Good 2 marks knowledge Good shown of application organisational to HH structure 4-6 marks Good judgement shown on possible new organisational structure Analysis 6 marks 46 marks Good use of theory and/or reasoned argument to explain ads/ disads of possible new structure 13 marks Some use of theory and/or reasoned argument to explain ads / disads of possible new structure 1 1 mark Some 1 mark knowledge Some shown of application organisational to HH structure 13 marks Good judgement shown on possible new organisational structure Note to examiners. If changes suggested but not specifically linked to future growth then no bar on marks If just discuss the problems with current structure then limit to L1 AN & EVAL Knowledge Organisational structure shows the lines of authority / chain of command in an organisation - also spans of control/levels of hierarchy / formal communication channels I Knowledge of different organisational structures Application Current structure appears to be traditional hierarchy based on functional departments - rigid, poor communication and coordination between departments O Does not seem well suited to either operations in another country (Option 1) or another business unit - activity centres (Option 2) Might not even be well suited to growth of the existing business Impact of globalisation on organisational needs Other options include: Geographical structure e.g. northem hotels and Option 1 Business unit structure eg, hotels and activity centres (Option 2) Matrix structure for new projects such as option 1 or 2 0 Question Answer Marks Analysis Analysis of why the current structure is not suited to HH Analysis of why the structure is not suited to growth of the business or increasing competition which might need more flexible/ adaptable structure I Geographical structure allows for regional / country differences and quicker local decision making - less control from HH head office though? Business unit structure allows specialist managers to focus on different needs of different divisions - might lead to rivalry though? Matrix structure improves communication between departments allowing better decisions to be made. But how to bring this into line with existing structure? 0 Benefits of a centralised or decentralised new structure Evaluation Existing structure probably will not do - might depend on whether it can be effectively de-layered Supporting arguments for structure(s) proposed to allow good judgement/conclusion Globalisation will mean more and quicker changes -HH need a flexible structure which will allow for these LIN 3 16 Discuss the changes HH should make to its organisational structure to allow for future business growth. Level Knowledge 2 marks Application 2 marks Evaluation 6 marks 2 2 marks Good 2 marks knowledge Good shown of application organisational to HH structure 4-6 marks Good judgement shown on possible new organisational structure Analysis 6 marks 46 marks Good use of theory and/or reasoned argument to explain ads/ disads of possible new structure 13 marks Some use of theory and/or reasoned argument to explain ads / disads of possible new structure 1 1 mark Some 1 mark knowledge Some shown of application organisational to HH structure 13 marks Good judgement shown on possible new organisational structure Note to examiners. If changes suggested but not specifically linked to future growth then no bar on marks If just discuss the problems with current structure then limit to L1 AN & EVAL Knowledge Organisational structure shows the lines of authority / chain of command in an organisation - also spans of control/levels of hierarchy / formal communication channels I Knowledge of different organisational structures Application Current structure appears to be traditional hierarchy based on functional departments - rigid, poor communication and coordination between departments O Does not seem well suited to either operations in another country (Option 1) or another business unit - activity centres (Option 2) Might not even be well suited to growth of the existing business Impact of globalisation on organisational needs Other options include: Geographical structure e.g. northem hotels and Option 1 Business unit structure eg, hotels and activity centres (Option 2) Matrix structure for new projects such as option 1 or 2 0 Question Answer Marks Analysis Analysis of why the current structure is not suited to HH Analysis of why the structure is not suited to growth of the business or increasing competition which might need more flexible/ adaptable structure I Geographical structure allows for regional / country differences and quicker local decision making - less control from HH head office though? Business unit structure allows specialist managers to focus on different needs of different divisions - might lead to rivalry though? Matrix structure improves communication between departments allowing better decisions to be made. But how to bring this into line with existing structure? 0 Benefits of a centralised or decentralised new structure Evaluation Existing structure probably will not do - might depend on whether it can be effectively de-layered Supporting arguments for structure(s) proposed to allow good judgement/conclusion Globalisation will mean more and quicker changes -HH need a flexible structure which will allow for these