Question: LINEAR PROGRAMMING OPERATIONS RESEARCH LP Model for an Advertisement Example: Let x1 be the number of comedy spots Let x2 be the number of football

LINEAR PROGRAMMING OPERATIONS RESEARCH

LP Model for an Advertisement Example: Let x1 be the number of comedy spots Let x2 be the number of football spots minz=30001+70002 subject to 120x1+302>=320 (high income women) 401+902>=160 (high income men) x1,x2>=0 Useful information (Please do not solve the model, use this information only): The optimal solution implies that the 1st constraint is nonbinding with an excess value of 16 and the 2nd constraint is binding with a shadow price of -7.5 . - Please fill in the blanks below at the story of the given LP model: Dorian makes luxury cars and jeeps for high-income men and women. It wishes to advertise with 1 minute spots in comedy shows and football games. Each comedy spot costs R............... and is seen by high-income women and high-income men. Each football spot costs R and is seen by high-income women and high-income men. How can Dorian reach high-income women and high-income men at the least cost? - Please fill in the blanks below at the report (executive summary): The minimum cost of reaching the target audience is : , with ............. comedy spots and football spots

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