Link to Video: https://youtu.be/7Actdg5JcM8        .  

 

Purpose The purpose of this assignment is to identify the inputs of a marketing strategy, assess how the marketing mix (4 P's) is used to target customers, and explain how a marketing plan tracks progress, evaluates impacts of a competitive environment, and helps a company adjust their efforts when necessary. Once you complete this assignment you will complete MLOS 3.1, 6.2, and 10.4. Instructions In this exercise, read through the situational overview below and watch the corresponding video regarding Toys R Us. Using the information presented in Module 1, answer the following questions. Your answers should use a 12 point font, be double spaced, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document. Situational Overview Toys R Us is a company that was in business for many years and served a variety of customers during its tenure. The company went into liquidation in 2018 closing virtually all of the retail stores throughout the world. They attempted to save the business with multiple strategies but did not have enough luck to do so. The company failed to adapt to the pressures of competition in the market including segmentation of specialty goods (Babies R Us) and eCommerce toy sales. Although the landscape was changing rapidly, Toys R Us continued to connect with consumers in a large scale retail model. Even though their marketplace and their marketing environment changed, they remained stagnant and ended up filing for bankruptcy. Watch the Video