LinkedIn Article

Write essay that highlight any mobile marketing-related topic (e.g., strategy, technology, individual insight, regulation, vendor) or a set of topics that you found interesting, challenging, or important.

When producing your piece think about your audience--the broader business community--think about why they'd want to hear from you. In relation to your topic, consider these questions:

• What: What do you want people to know? What is happening? What are you writing or speaking about?
• Why: Why is the topic you're writing or speaking about important? Why should the community care about what you're writing or speaking about?
• Do: Explain what readers are supposed to do with the information you've provided. What is their call to action? What should they do next?