Linking every transport stakeholder together and ensuring seamless travel across Europe is a dream. With this objective,
Question:
Linking every transport stakeholder together and ensuring seamless travel across Europe is a dream.
With this objective, Amadeus, a leading global travel technology player, initiated a novel idea of multimodal transport in order to make travel across Europe seamless. They are working with the European Union and other travel players to make this dream a reality. Currently, only in very few instances are transport forms really connected, and due to the lack of a unified transport system travelers in Europe cannot see, perhaps, the most efficient travel options that combine different modes of transport. Linking public transport forms together can help to reduce the environmental impacts as well. By having a variety of options, the traveler can choose the most efficient option as per his/ her need.
Along with supporting the European Commission in finding good solutions, Amadeus works closely with the rail sector as well, which is one of the most efficient modes of transport with the lowest environmental impacts. Linking air travel and rail travel together with the support of other modes of public transport can help create seamless and eco-friendly travel experience for travellers. Once realized, it could bring change in travel in Europe: a shift from the use of private cars to public transport. Amadeus will act as the enabler of multi- and intra-modal travel solutions across the globe and supply the different transport sectors with their technology needs. A well-connected journey can create good experience for travellers.
Those who have faced delays while travelling will have a different experience as this provides seamless connectivity. Those who book such journeys through an intermediary using Amadeus can remain stress-free, even when disruptions occur.
Source: www.amadeus.com
Questions
1. Describe the nature of multimodal transport mentioned in this case study.
2. What are the benefits of multimodal transport?
3. Describe the role of Amadeus in the above multimodal t ransport project.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr