Linkroad manufactures electronic products in a manufacturing plant in Europe. It exports around 30% of its...

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Linkroad manufactures electronic products in a manufacturing plant in Europe. It exports around 30% of its annual production to Mareda, a developing country that recently had a changed in government. Linkroad expected that the demand for electronic products will increase over the next few years and the long term strategy of Linkroad is to increase their market share in Mareda. Analyze the advantages and disadvantages of the following ways as stated below to meet the demands of Mareda in the future: (1) constructing a manufacturing plant in Mareda; (ii) (5 marks) providing a license to a company Mareda to produce the electronic products; (5 marks) (5 marks) (iii) increasing exports to Mareda. Linkroad manufactures electronic products in a manufacturing plant in Europe. It exports around 30% of its annual production to Mareda, a developing country that recently had a changed in government. Linkroad expected that the demand for electronic products will increase over the next few years and the long term strategy of Linkroad is to increase their market share in Mareda. Analyze the advantages and disadvantages of the following ways as stated below to meet the demands of Mareda in the future: (1) constructing a manufacturing plant in Mareda; (ii) (5 marks) providing a license to a company Mareda to produce the electronic products; (5 marks) (5 marks) (iii) increasing exports to Mareda.

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Each approach to meet the demands of Mareda has its own set of advantages and disadvantages Lets analyze each option i Constructing a manufacturing plant in Mareda Advantages Local Presence By establi... View the full answer