Question: Linzi Not only do we need to create value, but we also have to communicate and deliver that value. Preston Rathbun, how do we best

Linzi
Not only do we need to create value, but we also have to communicate and deliver that value.
Preston Rathbun, how do we best create, communicate, and deliver the value of the Zoom-mc?
By focusing on each element of the marketing mix: product, price, place, and promotion.
By creating the correct price and meeting the consumer's needs.
By developing a product that the customer wants.
Linzi Not only do we need to create value, but we

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