Lisa read Caroline more excerpts from the speech she recently made to the school board about nutrition. Lisa had adapted the speech for the school board, which was mostly made up of volunteers interested in town politics and their local school system. She had given different versions of the speech before to pediatricians and primary care practitioners within the hospital network, and to local public health officials who were developing and implementing city public health programs aimed at children and families.

Select the term that is used incorrectly in the scenario below:

Lisa adapted her topic based on her analysis of the audience's demographics. She was able to work within her perceptual framework to understand her audience's views on the topic. Her aim was to identify with the audience's perspective and ensure that her message was written in a way to best help her audience decode it. She imagined a theoretical audience in order to practice her speech each time she changed it.

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The term perceptual framework is used incorrectly in the scenario Perceptual framewo... View the full answer