Question: List 10 creative elements that would seek to keep current customers involved in your busi-ness. Your ideas should reflect the specific customers that you interact
List 10 creative elements that would seek to
keep current customers involved in your busi-ness. Your ideas should reflect the specific customers that you interact with and their own unique set of needs and circumstances.
After recording the creative elements that would seek to keep current customers involved, rank them according to how easy they would be to implement.
By exploring the customer-retention ideas that you have recorded, you have established the basis for a customer-retention program. Share your ideas with others in your organization and begin the process of retaining customers!
Ethics in Action
Your coworker, Vicki, is having a bad day. She is being short with customers to the point of rudeness. Should you bring it to her attention, share the observation with your supervisors, or do nothing?
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