1. List 3 different types of market segmentations. Let's hypothesize that you are the CEO of a hockey equipment company. Who would likely be your main market segment? Explain your answer.
2. List 3 examples of Channels of Distribution in the hospitality industry. Out of the 3 channels you listed, which one do you think is most effective and efficient in 2022? Why? Explain your answer.
3. Provide 3 examples of technology-related marketing tools. Out of the three types, which one would you choose? Why? Explain your answer.
4. List 3 types of marketing research. Out of the three types, which one would you choose? Why? Explain your answer.
5. List 3 types of travelers. Provide one characteristic for each type of traveler you list.