List all the relevant data you have gathered, indicating the sources. (Use an appendix if the information is extensive.) . Clearly explain any calculations or logic involved in estimating the market potential and indicate the dollar value of your estimate. Competition Name, locate, and briefly describe any direct competition to your business. Provide an estimate of the sales of each, explaining your sources of information. . Name, locate, and briefly describe any indirect competition. Describe any advantages you will have over the competition. Sales Forecast Make as many sales forecast estimates as you can, using different methods. Rank the different estimates to show the range of sales you might expect. From the information above, choose or calculate a single conservative estimate of sales that you will use for planning your business. Explain your choice. Legal Organization Briefly describe any business insurance you will carry, explaining the coverage, the premium, and the payment schedule. Explain any techniques you will use for protection against theft or other dangers to which the business could be subject (security systems or operating policies for example)