1. List and Analyze the reasons for the break-up of the Volkswagen and Suzuki partnership (hint: state...
Question:
1. List and Analyze the reasons for the break-up of the Volkswagen and Suzuki partnership (hint: state at least three significant reasons)
2. What role (if any) does culture play in a trans-border/transcontinental alliance?
3. Do you agree with critics who felt that cultural differences were the reason for the breakup of the alliance between Volkswagen and Suzuki? (1 mark) State your reasons (hint: use course concepts; it will depend on which way you would like to take your answer. You could analyze cultural dimensions of the two nations, the organizational cultures of both companies, social and professional norms and behavioral scripts in both companies, or others.
4. What could the companies have done to avoid the cultural misunderstandings that led to their break-up?
5. What challenges would be in store for both the companies now that the partnership is terminated?
6. What would you advise both companies to do next?