Question: List and explain the five components that make up Richard M . Perloff s definition of persuasion. ( L . O . 1 ) 2

List and explain the five components that make up Richard M. Perloffs definition of persuasion. (L.O.1)
2.
List effective persuasion techniques. (L.O.1)
3.
Describe the writing plan for persuasive requests and its components. (L.O.2)
4.
What do claim/complaint messages typically involve, and how should they be crafted? (L.O.3)
5.
How can you ensure that your claim/complaint message is developed logically?(L.O.3)
6.
How have shifts in authority in digital age organizations affected the strategies for creating goodwill and the tone of workplace persuasive messages? (L.O.4)
7.
What is the four-part AIDA writing plan for sales messages, and what does the acronym stand for? (L.O.5)
8.
Name eight or more ways to attract attention in the opening of a sales message. (L.O.5)
9.
Name the best practices for e-marketers hoping to write effective e-mail sales messages. (L.O.5)
10.
Describe the purpose and characteristics of persuasive tweets and other online posts. (L.O.5)

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