Question: List and explain which forces are challenging the traditional thinking about sales promotions among multinational corporations? What makes both standardization as well as localization of

  1. List and explain which forces are challenging the traditional thinking about sales promotions among multinational corporations?
  2. What makes both standardization as well as localization of promotional activities a difficult and risky undertaking in international markets?
  3. Advertisers argue that the importance of sales promotion in the marketing mix varies significantly from one country to another. Explain.
  4. Explain the factors that make sales promotion a local activity.
  5. What decisions influence promotional activities for local, regional, and global brands?
  6. What are the implications of localization of sales promotion decisions for marketing managers?

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