List five items that you should consider for the product launch decision. Characterize each item as to whether it is a cost or benefit, whether it is financial or nonfinancial in nature and if it is measured objectively or subjectively. Describe how you might compute the magnitude (e.g., dollars spent) of each item?

Answer rating: 100% (QA)

1 Market Analysis Characterization Potential benefit Financial or Nonfinancial Nonfinancial Objectiv... View the full answer