List four interesting ideas from PART ONE AND PART TWO OF Kim, W. Chan and Mauborgne, Rene.
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List four interesting ideas from PART ONE AND PART TWO OF Kim, W. Chan and Mauborgne, Rene. (2015) Blue ocean strategy.
Why are they important? How might you apply them to your own organization or one that is familiar to you?
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ISBN: 978-1435488182
6th edition
Authors: Lawton Burns, Elizabeth Bradley, Bryan Weiner
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