List to the Freakonomics Podcast entitled How to Make a Smart TV Ad and watch the...
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List to the Freakonomics Podcast entitled "How to Make a Smart TV Ad" and watch the television ad. After watching the ads and listening to the podcast answer the following questions. You can find the podcast here: https://freakonomics.com/podcast/how-to-make-a-smart-tv-ad-a-new-freakonomics- radio-episode/ You can find the links to the ads here: https://www.ispot.tv/ad/7Cj6/prudential-the-prudential-dominoes-experiment https://www.ispot.tv/ad/7Jim/prudential-the-prudential-magnets-experiment 1a) Using the correct framework, which ad do you think had the most effective form of messaging? Why or why not? (5 points) 1b) What type of ads are they? Why? (2 points) 1c) Using the information from the podcast, who is the target market for these ads? Are these ads effectively targeted? Is their choice of spokesperson appropriate? Why or why not? (6 points) List to the Freakonomics Podcast entitled "How to Make a Smart TV Ad" and watch the television ad. After watching the ads and listening to the podcast answer the following questions. You can find the podcast here: https://freakonomics.com/podcast/how-to-make-a-smart-tv-ad-a-new-freakonomics- radio-episode/ You can find the links to the ads here: https://www.ispot.tv/ad/7Cj6/prudential-the-prudential-dominoes-experiment https://www.ispot.tv/ad/7Jim/prudential-the-prudential-magnets-experiment 1a) Using the correct framework, which ad do you think had the most effective form of messaging? Why or why not? (5 points) 1b) What type of ads are they? Why? (2 points) 1c) Using the information from the podcast, who is the target market for these ads? Are these ads effectively targeted? Is their choice of spokesperson appropriate? Why or why not? (6 points)
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Contemporary business 2012 update
ISBN: 978-1118010303
14th edition
Authors: Louis E. Boone, ? David L. Kurtz
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