Question: List two product categories ( other than cigarettes ) that you think require some kind of advertising regulation and explain why. Do you think they
List two product categories other than cigarettes that you think require some kind of advertising regulation and explain why. Do you think they require government regulation, industry selfregulation, or consumer regulation? Explain. Based on your answer, list regulatory agents that might get involved in controlling advertising for these products. How do regulatory agencies differ in the US and other countries?Finally, go to the Internet and do a search for one or more agency or watchdog sites that would be relevant to the regulatory process. How does the site encourage consumers to get involved, and what resources does the site offer to empower their participation in the process?View the Discussion Question Grading Rubric. Discussion Question: Brand Loyalty CLO CLO CLO CLO CLO CLO How does advertising affect brand management and development? If building brand loyalty is one goal, can you identify several examples of businesses that have successfully used advertising campaigns to create strong brand equity? Think about a company that you have brand loyalty to in your country. How does that company segment and position itself? Why do you have loyalty to the brand of this company?
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