Little Boat Inc. (LBI) manufactures only one model of row boat, the Bunny. It is well known
Question:
Little Boat Inc. (LBI) manufactures only one model of row boat, the Bunny.
It is well known in the boating industry for its high safety standards and durability. It has become a very popular row boat for beginners. It comes in Blue, green, and Yellow. It is a very good product and was recently endorsed by Captain Highliner.
This year, LBI expects to make and sell 21,400 Bunnies. It is expected to be a very good year due to the latest fad of people taking individual rowing trips and social distancing. Fixed administrative costs are expected to total $480,000 and fixed manufacturing costs are expected to total $279,000. Financial information relating to the product for this year is provided below.
Financial details per unit:
Selling price | $529 |
Variable selling cost | 37 |
Variable overhead cost | 29 |
Direct labour cost | 125 |
Direct material cost | 261 |
Required:
Calculate LBI's expected margin of safety in units for this year.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen