..ll touch 91% 2:45 PM docs.google.com 2 points The collection of businesses and products that make up a company is called its strategic business unit business portfolio supply chain internal value chain Companies know they cannot appeal 2 points to all buyers in the marketplace, or at least not in the same way. Reasons for this include all of the following EXCEPT. buyers are varied in their needs and buying practices buyers are widely scattered companies need more information to offer the right products to the right customers companies vary widely in their abilities to serve different market segments ...l touch @ 91% 2:45 PM docs.google.com 2 points Making more sales to current customers without changing a firm's products is product development market penetration market development market attractiveness Which of the following is a useful tool 2 points for identifying growth opportunities? the BCG matrix the business portfolio the product/market expansion grid the value chain ...l touch @ 91% 2:45 PM docs.google.com 2 points Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships? a consistent product mix marketing strategy the value delivery network price 2 points What do companies call a set of benefits that they promise to consumers to satisfy their needs? need proposition market offering value proposition demand satisfaction ...l touch 91% 2:45 PM docs.google.com O product 2 points is the extent to which customers are willing and able to pay the product's price. Acceptability Affordability Accessibility Awareness 2 points are human needs that are shaped by culture and individual personality. * Exchanges Wants Values Necessities Which of the following statements is 2 points true about creating customer lovalty ...l touch @ 91% 2:45 PM docs.google.com Which of the following statements is 2 points true about creating customer loyalty and retention? Customer delight creates a rational preference and not an emotional relationship with the brand Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Losing a customer doesn't make a difference to a company's sales. The aim of customer relationship management is to focus only on customer satisfaction 2 points Which of the following uses a customer-centered "sense-and- respond" philosophy rather than a product-centered "make-and-sell" philosophy? marketing myopia market segmentation the production concept the marketing concept Known as one-to-one marketing, 2 points @ 91% Il touch 2:45 PM docs.google.com when you SUURI LIIS TUITII. NUL you! WILLI account * Required Multiple Choice Questions Answer each of the following 25 Multiple Choice Questions. 2 points are allocated for each question (total 50 points) Only ONE response is valid for each question. 2 points A company can an SBU by selling it or phasing it out and using the resources elsewhere.* expand divest hold harvest 2 points The collection of businesses and products that make up a company is called its