Question: LO 1 - 1 1 . Below are a number of slo g ans used for advertisement. Which dimensions of customer utilit y do the
LO
Below are a number of slo g ans used for advertisement. Which dimensions of customer utilit y do the slo g ans em p hasize?
a We build lenses uni q uel y to the needs of y our e y es
b Get y our bur g er in minute or lessotherwise y ou eat free.
c We match an y p rice in town.
d Our dealershi p network p rovides service, wherever in the countr y y ou ma y be
e The fastest Internet in the nation.
Which of the followin g is not a dimension or subdimension in a customers utilit y function?
a Convenience
b Price
c Location
d Customer satisfaction
e Performance
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