Question: LO 1 - 1 1 . Below are a number of slo g ans used for advertisement. Which dimensions of customer utilit y do the

LO 1-1
1. Below are a number of slo g ans used for advertisement. Which dimensions of customer utilit y do the slo g ans em p hasize?
a. We build lenses uni q uel y to the needs of y our e y es.
b. Get y our bur g er in 1 minute or lessotherwise, y ou eat free.
c. We match an y p rice in town.
d. Our dealershi p network p rovides service, wherever in the countr y y ou ma y be.
e. The fastest Internet in the nation.
2. Which of the followin g is not a dimension or subdimension in a customers utilit y function?
a. Convenience
b. Price
c. Location
d. Customer satisfaction
e. Performance

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