LO1: Your manager asked you to do a study about international companies so the information can be used in the company, the companies that you can select from are (Apple, Google, Facebook, Zara, IATA, Arab Bank, LTUC, and Starbucks), here you need to:

1. Select one company from the above.
2. Determine and analyse the key internal and external trends that affect its HR strategy implementation and then show its impact on SHRM.

• Select two external factors and one internal from the below options.(A)
• Explain each one in the SHRM context.(B)
• Say how these factors affected SHRM.(C)

Key external factors:

3. Globalization
4. Technology
5. Diversity
6. Legislations

Key Internal Factors:

7. High performance

8. Evaluate these trends, by mentioning the positive and negative points of their implementation in the company.

Talk about 1 positive point and one negative point for the three factors and how they affect your company.

9. Select the most important trend in your opinion, and clarify your answer.

*Please insert your answer in the below table:

1
2(A)
2(B)
A(C)
8
9