Question: Local coffee shop is implementing a loyalty punch card, which allows consumers to enjoy a free cup of coffee after purchasing 9 cups. The owners

Local coffee shop is implementing a loyalty punch card, which allows consumers to enjoy a free cup of coffee after purchasing 9 cups. The owners of the store are hoping that this promotion will encourage regular customers to stop by more often. This is an example of:

product development

market development

product penetration

market penetration

market diversification

product diversification

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