Location $5$; MacDinton's

Location $4$; DF

Location $3$; J$/$s

Location $1$; The Range

Location $2$; MacDinton's

Question $11$

$[$dress$]$ Lovely Dresses is a boutique that sells handmade dresses. Lovely Dresses has only one

location in Tampa. Their dresses are uniquely styled and can only be found there. They don't

get many customers, but when they do$,$ they are willing to pay the high prices. Which

targeting strategy is Lovely Dresses using?

Mass marketing

Mass customization

Multi$-$segment

Self$-$Selection

Concentration