Loftus Chapter 15 Intangible Assets, p. 517 Exercise 15.8 Wayne Upton (2001, p.71) in his discussion of the lives of intangible assets notes that the formula for Coca-Cola has grown more valuable over time, not less, and that Sir David Tweedie, former chairman of the IASB, jokes that the brand name of his favourite Scotch whisky is older than the United States of America and, in Sir Davids view, the formula for Scotch whisky has contributed more to the sum of human happiness. Required: Outline the accounting for brands under AASB 138, and discuss the difficulties for standard setters in allowing the recognition of all brands and formulas on statements of financial position