Lola: Segmentation is another area where you might consider using analytics to maximize traffic and conversion. In web analytics, segmentation breaks down site visitors into meaningful and actionable categories. Segmenting based on channel source is one method. We discussed how you'd like to increase your reach. One way to segment your customers is by geography.

Bob: That sounds great. But what is the benefit to identifying regional differences in web traffic patterns?

Question $10$: Why is identifying regional differences in web traffic patterns beneficial?

It can suggest where to place ads that are targeted to specific geographic regions with high traffic

It can justify the need to limit access to certain regions due to low traffic

It can recommend the removal of certain products that are not selling well in specific regions

It can lead to the decision to focus only on social media marketing in regions with low web traffic