Long term objectives 1. Discuss how you would create brand awareness for the product over the next two years. Such as - To increase market share by 20% in every Australian major city I KPI awareness to achieve sale target. 2. Discuss how the objective are consistent with the forecast needs of the business and how they link to the state of the market now and future aspirations. 3. Describe with examples how the objectives for the new product line are compatible with the organisations projected forecasts for the future such as recourses and nancial forecasts. 4. Describe how the new marketing opportunities fit into Australian govemment regulation that are made up of laws and regulatory bodies that can inuence business behaviour. Consider flair trading laws such as misleading or deceptive contact and government protection against the lager more economically powerful overseas business. How does your product meet the standards of ethics? 5. Identify the current legal requirements that Kellogg's need to abid and what are some of the ethical factors that the organisation is in. Consider Special K and how they got rid of the red bikin running along the beach. El. Explain from your research the strategic direction of the compan how this new venture may impact on its marketing activities f future. T. Develop a risk assessment chart of how the market opportunity product line may affect the business in it opportunities in the ne Describe at least three {3} contingencies that need to be put in pl case the risk factors come to fruition. Such as a downturn i economy which can place nancial strain on the company with product line