Look for a corpotate strategy such as vertical integration and diversification, differentiation, innovation, etc. that about Beauty company Glossier Inc., and describe the strategy and why it is successful to that particular business. What are the advantages / disadvantages for the brand to get into Sephora ?

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Glossier Inc a beauty company founded in 2014 has gained significant traction in the cosmetics industry by employing a differentiation strategy coupled with innovation Lets delve into this Differentia... View the full answer