Question: Look into the Case Study- LUX Staging a Service Revolution in a Resort Chain What are the next steps that LUX* should take to cement
Look into the Case Study- LUX Staging a Service Revolution in a Resort Chain

What are the next steps that LUX* should take to cement its strong service culture, continue service innovation, and maintain its high profitability?
What are the next steps that LUX should take to cement its strong service culture, continue service innovation, and maintain its high profitability? (40 marks)
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