Question: Looking at Strategy As we learn in chapter 6, strategy is a grand idea for what the organization will do next - how they will

Looking at Strategy

As we learn in chapter 6, strategy is a grand idea for what the organization will do next - how they will compete, how they will be different from competitors, and how they will succeed. In this assignment, you'll examine the strategy for a company you choose, and learn to identify the various types of strategies. Have your information from chapter 6 handy as you complete this assignment!

Instructions:

Locate an article about strategy, preferably using one of the websites below. Keep in mind that strategy is a broad concept; keyword searches may not produce good results. Instead, look at items like the current results of a firm, or a decision that a company makes. For example, Unilever is considering selling Lipton Tea based on changing consumer tastes (this is an example, please do not use Lipton Tea for your assignment) : https://www.wsj.com/articles/tea-giant-weighs-giving-up-on-tea-11580380902?shareToken=stc461cfe76b6f4582adb430800e79e719 Links to an external site.

Fortune Magazine http://fortune.com/Links to an external site.

Inc. Magazine http://www.inc.com/Links to an external site.

Fast Company http://www.fastcompany.com/Links to an external site.

BusinessWeek Magazine http://www.bloomberg.com/businessweekLinks to an external site.

Forbes http://www.forbes.com/Links to an external site.

The Wall Street Journal (accessible for free through the library database)

Include a link to your article, and be sure it's from a qualified business media source.

Respond to the following:

Identify the Industry that the company belongs to (e.g. General Motors belongs to the automotive industry) Provide a brief summary (a paragraph of 5-7 sentences) of the article, and how it is an example of corporate-level or business-level strategy.

Analyze the business environment for the industry where the company is located. What trends/changes are currently taking place in this industry? (Take a look at the general environment from chapter 3 for assistance)

Identify and explain one corporate-level or business-level strategy that you think could be implemented. (This is a new idea, not one already implemented.)

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