Question: Looking for significant differences is a fact finding process. The research objectives are formulated with the goal of discovering beneficial market segmentation variances in the

Looking for significant differences is a fact

Looking for significant differences is a fact finding process. The research objectives are formulated with the goal of discovering beneficial market segmentation variances in the total market. Data analysis is used in an attempt to locate statistically significant differences. A florist segments the local market by geographic area: North, East, West, and South. The average dollars spent per purchase is calculated for three flower-giving days in the year. Assume that differences of $5 are not significant. After you review the data provided in the table above, please respond to the following question: - What are the promotional implications of these findings

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