L'Oral markets 32 brands of cosmetics, fragrances, and hair care products in 130 countries. The company's international

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L'Oral markets 32 brands of cosmetics, fragrances, and hair care products in 130 countries. The

company's international strategy involves manufacturing these products in 40 plants located

around the world. L'Oral's international strategy is discussed in its operations section of the

company's website (https://www.loreal.com/en/articles/operations/) and in its press releases,

annual reports, and presentations.

1. The company has chosen to pursue a foreign subsidiary strategy. Could the company

have pursued other types of global strategies? Name at least 2.

Posted Date: May 18, 2024 06:04 AM

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L'Oral markets 32 brands of cosmetics, fragrances, and hair care products in 130 countries. The company's international

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