Question: Loyalty Programs Think about your favorite loyalty program. Some examples are Starbucks, Delta Sky Miles, or Bank of America Rewards, but you can choose any

Loyalty Programs

Think about your favorite loyalty program. Some examples are Starbucks, Delta Sky Miles, or Bank of America Rewards, but you can choose any program of your choice, even from your home country.

Briefly describe the program, what it does, and how it is used.

What are its benefits to the customer and the marketer?

How does the program entice the customer to keep using it

?

How does it impact the competitive landscape?

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