LP 3. Ch. 11 Expert Session Ou 4. finish Mm Duo 54 Ch. 11 Assignment Expanding on the last assignment and both chapters in the technology module, MarTech marketing technology) is something most of you will face in the job market MarTech solutions we used across all facets of marketing The goal of many companies - B2C and B2B is to establish an e-commerce Channel(s) to sell products directly to customers. This may be the sole goal or an e-commerce channel may be just one channel among others the direct sales team, customer support for inbound orders, and maybe a third party channelse Amazon. The journey from creating brand awareness to generating demand to converting prospects into buyers characterizes the many challenges for modern day marketers Watch the Chapter 11 video on Eye Promise and ponder a scenario ike Eye Promise's and the challenges i presents: Developing marketing strategies and execution for three customer segments Creating awareness and generating demand for three customer segments Tracking and measuring results across al segments Managing potential channel conflict (the same product or similar product being sold in more than one channel potentially at different price points) . Among many others Thon answer the following questions la modest amount of outside research may be necessary to answer the question 1. How would companies manage all of these things without technology? 2. Why is a CRM (customer relationship management) wylem important? 3. How does a marketing automation platform help marketers? 4. How do marketers track attribution all the touchpoint that led to a conversion) 5. Why is reporting so inportant and what are some ways it is achieved? ch.11 Quiz