Question: LP equation question: GGWP management has requested your assistance as the Manager to work with a marketing consultant to create a short video to broadcast

LP equation question:

GGWP management has requested your assistance as the Manager to work with a marketing consultant to create a short video to broadcast on two selected days of the week. Your GM has given you his requirements on the budget for this advertising campaign. They are:

LP equation question: GGWP management has requested your assistance as the Manager

to work with a marketing consultant to create a short video to

Hence, Develop a linear programming (LP) model to maximise the total number of views for this advertising campaign

The screening of the advertisement will be done on two consecutive days - Saturday and Sunday. Screenings will be over two periods each day, viz: day-time (9.00am to 5.00pm) and night-time (7.00pm to 11.00pm). Total budget available for the advertising campaign is $30,000 The maximum amount of money for advertising on Saturday (day-time and nighttime) is $9600 With the help of a digital marketing consultant, you determined the following details for launching the advertising campaign on a popular social media: Specific requirements for day-time and night-time screenings are: - Total number of screenings during day time must be at least 18 - Total number of nightly screenings must be at least 60% of the total number of screenings for the whole advertising campaign. - The number of day-time and night-time screenings on each day must not exceed 12 and 16 respectively

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