LTU, a company that provides IT support services in H-land, has been established for three years and is considered a relatively small company. LTU has two divisions: Commercial and Residential. The company is growing quickly, reflecting the success of its strategy of undercutting competitors to establish a foothold in this competitive market. LTU's Finance Director has instructed the Management Accountant to introduce benchmarking comparators to support the company's strategy. Which benchmarking comparator would be most appropriate?.

Solution 

A.A comparison of the annual percentage growth in revenue of LTU's Residential division against the annual percentage growth in revenue of LTU's Commercial division. 

B.A comparison of the annual percentage rate of revenue growth of LTU against the equivalent figure for the largest IT support services provider in H-land. 

C.A comparison of LTU's current percentage market share against the equivalent figure from the previous year. 

D.A comparison of the annual growth in monetary value of LTU company revenue against the annual growth in monetary value of the IT support services market in H-land

Answer rating: 100% (QA)

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