LTV model (Retention/ARPDAU) + UA Plan: Launch metrics for our app: Day 1 retention: 43% Day 7 retention: 19% Day 14 retention: 13% Day 30 retention: 9% ARPDAU: $0.65 

1-Calculate the predicted LTV of the player on day 180 

2-Calculate the day 7 ROAS goal, based on the metrics above. 

3-The plan is to start with the monthly UA budget of $200,000 in the first month and then increase it by 30% every month, or more if the game revenue allows it. 

Present a short UA plan (1-2 slides) with the networks you would use, together with the details about the campaign’s objectives and optimization goals.

Answer rating: 100% (QA)

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