Luci, project manager for T&L Marketing Solutions, has been appointed head of the “Going Green” initiative, within the Salt Rock community. She has decided to assess the common social media platforms used by people in Salt Rock. Luci believes that she needs to establish this to be more successful in reaching out to her target population of residents between the ages of 20-60 in Salt Rock. As per the Census 2011, the population of Salt Rock is estimated to be 1806 people, of which 1000 people are between the ages of 20-60.

1.1 Enlighten Luci of the Research Process and sufficiently elaborate on the steps he needs
to adhere to. (14)
1.2 Provide a title for this report. (3)
1.3 Develop a primary objective of Luci’s Study. (3)
1.4 Compare two (2) Research Philosophies Luci can adopt for his study. (12)
1.5 Advise Luci on which Research Philosophy would be best suited for the above study, and
why this would be the most appropriate selection.

Answer rating: 100% (QA)

11 The research process involves several steps that Luci needs to follow to conduct a successful study These steps include Defining the research probl... View the full answer