Lululemon has been expanding cautiously compared with its competitors, but it may affect its long-term growth in
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Lululemon has been expanding cautiously compared with its competitors, but it may affect its long-term growth in foreign markets. Although Lululemon already has established a solid customer base, their products are mainly customized to high-end client. Therefore, Lululemon must rely on the value of their products instead of sales.
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1. Identify the problem about lululemon company and analyze it.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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