Lululemon has decided to come up with a new line of affordable women's tote bags targeted at college students. They recently built a new ecommerce site that enables them to sell their new product line online and they have asked you to develop a search engine marketing strategy for them. Please use the questions below to help you develop a search engine marketing strategy for Lululemon.

 a) Write out three keywords that your client should bid for in their Paid Google Ad campaign. Why did you pick those keywords? 

b)Write out a Google ad that your client can run on Google. Why did you select the words that you used to write the advertisement? 

c) After you place your ad on Google, your ad appears on Google in first place whenever someone searches for the keywords that you bid for and your bosses are very impressed. They ask you to explain how you were able to have your paid ads rank high on Google. Describe the process that Google uses to determine how to rank its paid/sponsored ads

Answer rating: 100% (QA)

a Three Keywords for Paid Google Ad Campaign 1 Affordable womens tote bags This keyword targets the primary product and emphasizes affordability align... View the full answer