Lululemon's primary value chain components include its product design and styling, supply chain management, retail store and website operations, and marketing and brand building. No lululemon's primary value chain components include its retail store and website operations, and marketing and brand building. No lululemon's primary value chain components include its product design and styling, supply chain management, and warehousing and transportation. No lululemon's primary value chain components include its raw materials, product design and styling, and warehousing and transportation. Lululemon's primary value chain components include its supply chain management and website operations.