Lululemon's Segmentation Analysis: Conduct segmentation analysis using the following five segmentation categories: o Demographic/Firmographic: Group consumers by categorical descriptive characteristics. o Geographic: Group consumers using location variables. o Psychographic: Group consumers using psychological, sociological, and anthropological variables. o Behavioral: Group consumers based on past or predicted behavior. o Benefits Sought: Group consumers based on the utility or need driving decisions. Evaluate each category thoroughly and provide reasoning for your segmentation choices