TOGG TOGG Turkish national cars are two electric cars that are planned to be produced by Turkey's
Question:
- TOGG
TOGG Turkish national cars are two electric cars that are planned to be produced by Turkey's Automobile Joint Venture Group Inc., the first being a C-segment SUV. TOGG, or Turkey's Automobile Joint Venture Group Inc. (Turkish: Türkiye'nin Otomobili Girişim Grubu A.Ş.) is a Turkish automotive company founded as a joint venture in 2018. Anadolu Group, BMC Turkey, Kök Group, Turkcell and Zorlu Holding are major stakeholders under the umbrella institution TOBB. Each company has 19% shares and TOBB has 5% share. The platform will be shared across all five cars, a C-SUV, C-sedan, C-hatchback, B-segment SUV and C-MPV. You are the marketing manager of TOGG and your duty is preparing a marketing plan for one of the TOGG electric-engine cars for marketing it in your country. Please prepare the marketing plan by following the rubric on the Moodle.
Make sure your marketing plan meets the following formatting requirements:
1. Table of Contents – including section headings and page #’s
2. Part 1: Executive Summary – Mission Statement and Purpose of Marketing Plan, summary of plan
3. Part 2: Market Analysis – Competition details, External Analysis, and full Internal Analysis
4. Part 3: Objectives
5. Part 4: Marketing Strategy – Including your Target Market’s customer profile, your store’s Marketing Mix, and all advertisements
6. Part 5: Action Plans – Activity, Responsibility, Schedule, Budget, and Evaluation
Marketing Plan Rubric earned possible
Table of Contents
Part 1: Executive Summary
Part 2: Market Analysis
a. Competitors (direct/indirect, SWOT)
b. Macro environment
c. Micro environment
Part 3: Objectives
Part 4: Marketing Strategy
a. Target market (segmentation and positioning)
b. Marketing mix
c. Advertisements (TV, Radio, Poster, Tri-Fold)
Part 5: Action Plan
a. Activity
b. Responsibility
c. Schedule
d. Budget
e. Evaluation
Prepare a Market Plan and Price strategy for TOGG electric-engine cars
Financial Accounting Tools for Business Decision Making
ISBN: 978-1118644942
6th Canadian edition
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, Barbara Trenholm, Wayne Irvine