Lush CEO$/$Co$-$founder Mark Constantine says:

$"$We already know that there is potential damage of $10$ million in sales and we need

to be able to gain that back," Constantine told Today. "We've got a year to try to get

that back and let's hope we can do that." While Lush is reducing its

component of the promotional mix, it is gaining valuable attention through

A$)$ Sales promotion; personal selling

OB$)$ Advertising; Direct response

$$C$)$ Advertising: personal selling

OD$)$ Direct response; public relations