Luxury Class Auto Y$-1$

Development Decisions

Customer Expectation Range

Importance Factor

Y$-1$ Decisions

Fuel Economy:

$16$ to $25$ mpg

$10\%$

Engine Power:

$150$ to $175$ hp

$15\%$

Safety Features:

$20$ to $40$ types

$10\%$

Luxury Features:

$80$ to $100$ types

$25\%$

Reliability:

$30$ to $50$ months

$15\%$

Labor Cost:

Material Cost:

Operational Cost Reduction:

Total Direct Costs:

Sales Price:

$$33,000$ to $$45,000$

$5\%$

Gross Profit $\%$:

Sales Forecast:

Last Year's Sales: