Luxury Food Itd is a small local company that distributes luxury food and soft drinks in...
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Luxury Food Itd is a small local company that distributes luxury food and soft drinks in various combinations in gift baskets. Belgian chocolate, California grapes and Russian caviar are seen as classic, popular gifts. Corporate customers are important, as well as are a number of retail stores. Luxury Food Itd has had several orders for more than 1 Million QAR last year, and prides itself on how much repeat business it does. The company's leading salesperson is Ahmad. He has an appointment with a prospect, the CEO of Office Designs Itd. This is a large company that specializes in designing furniture in the offices for business executives and heads of state. As soon as Ahmad entered the office, he said: "Hi, I'm Ahmad from Luxury Food. Our gift baskets include Belgian chocolate, California grapes and Russian caviar." The CEO smiled at the start, but during the sales presentation he told to Ahmad, "I think that the prices for your individual gift baskets are too high." Ahmad replied, "Give me a minute, and I'll show you how spending a relatively small amount of money can really impress your customers." (adapted from Futrell, 2017) Question 15 (4 points) At the end of the the sales presentation, the CEO of the Office Design company told to Ahmad, "/ think all is right so I shall give you a firm answer next week." What type of objection is this? A) Stalling objection. B) Source objection. C) Product objection. D) Money objection. Luxury Food Itd is a small local company that distributes luxury food and soft drinks in various combinations in gift baskets. Belgian chocolate, California grapes and Russian caviar are seen as classic, popular gifts. Corporate customers are important, as well as are a number of retail stores. Luxury Food Itd has had several orders for more than 1 Million QAR last year, and prides itself on how much repeat business it does. The company's leading salesperson is Ahmad. He has an appointment with a prospect, the CEO of Office Designs Itd. This is a large company that specializes in designing furniture in the offices for business executives and heads of state. As soon as Ahmad entered the office, he said: "Hi, I'm Ahmad from Luxury Food. Our gift baskets include Belgian chocolate, California grapes and Russian caviar." The CEO smiled at the start, but during the sales presentation he told to Ahmad, "I think that the prices for your individual gift baskets are too high." Ahmad replied, "Give me a minute, and I'll show you how spending a relatively small amount of money can really impress your customers." (adapted from Futrell, 2017) Question 15 (4 points) At the end of the the sales presentation, the CEO of the Office Design company told to Ahmad, "/ think all is right so I shall give you a firm answer next week." What type of objection is this? A) Stalling objection. B) Source objection. C) Product objection. D) Money objection.
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Related Book For
Core concepts of accounting information systems
ISBN: 978-1118742938
13th edition
Authors: Jacob M. Rose, Mark G. Simkin, Carolyn Strand Norman
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