M$03$ Discussion $-$ Chapters $4$ & $5$

Instructions

Reply to the topic below.

Click "Reply" below to begin.

Leave Summary by $2/2/25$

Discussion Topic

What are the major psychological influences on consumer behavior? How do marketing experts leverage these insights to influence consumer behavior? Think of some purchases you've made recently $-$ what influences were at work on your decisions?

Describe the three categories of organizational buyers $($be sure to note any differences and similarities$).$ How do these organizations evaluate, select, and make decisions regarding the products and services they purchase?

This topical discussion is worth $30$ points. To achieve the highest possible points, summary must include appropriate topical research and citations in APA format, and be completed by$2/2/2025$ @ $11$:$59$pm$.$ You are also required to include a substantive response. A "substantive" response is one that adds significantly to the discussion by: $1)$ Recapping others' comments, $2)$ suggesting alternative solutions, $3)$ pointing out problems or $4)$ constructively disagreeing. The depth of your responses to the discussion topics will help determine your grade. For example, a statement such as "I agree with you." will get you a $"0"$ for a response to another student.

All sources should be cited in APA, with proper in$-$text citations.

To view the rubric for this discussion, click the three$-$dot icon in the upper right corner and click "show rubric."