Question: M 3 Discussion: Internal Consistency versus Market Competitiveness Subscribe Which do you believe is most important for a company's competitive advantage: internal consistency or market

M3 Discussion: Internal Consistency versus Market Competitiveness
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Which do you believe is most important for a company's competitive advantage: internal consistency or market competitiveness? Explain your answer.
Be sure to support your responses with appropriate material from the text, readings and web sites.

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