M$-$commerce refers to $\_\_\_\_\_\_\_\_.$

Group of answer choices

the use of a specific medium to communicate with prospects

conducting business using mobile channels

the use of mass media communications to attract customers

using the Internet as a medium for doing business

providing mobile and on$-$site services to customers

Group of answer choices

type of medium used to deliver a marketing communication

way marketers translate their messages into a specific communication

novelty of a marketing communication

amount of creative content in a communications message

degree of innovation involved in the marketing of a product