Question: Macda is responsible for determining how to bring a new product to market. He has considered manufacturing it in the southeast but decides to have

Macda is responsible for determining how to bring a new product to market. He has considered manufacturing it in the southeast but decides to have it produced in the northeast because a critical raw material is manufactured near that plant and would be easier to source from there. This planning would be considered during the

_ step of strategic planning.

A strategies and initiatives

B mission and vision
C goals and objectives
D measures and targets

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